Behind the scenes at TOOGO: portraits, journeys and ways of working of the people who build the software.
Since she started doing demo after demo, Lucie Gosnet has been reflecting on what Toogo truly represents. Beyond features: why, in the age of AI, nothing replaces the human at the heart of the DMC profession.
An interview with Mickaël Rimbault, founder and CEO of Nortrip, an agency specialized in tailor-made trips to the Nordic countries. Thirty years after the Internet, AI is once again transforming the profession — but for him, people must remain at the heart of the strategy.
Tools don't make the artist. Sébastien Masson opens up the behind-the-scenes of his creative routine and shares his top 3 — ChatGPT, Final Cut, Keynote — the apps that inspire him and give him a boost.
In a small office in La Paz, an idealistic conversation turned into TOOGO. From the monolithic server to the cloud, and now to AI: the story of a team that made adaptability its motto.
At TOOGO, we don't make much noise. Lucie Gosnet — who ran a DMC before joining — on why a software born from the field, built around the human factor, still makes all the difference.
Notion, Atext, Thunderbird, a headset and a keyboard that change your life: Pierre Ligonie shares the organisation and tech tools we swap internally at TOOGO. His 2025 finds, unfiltered.
Sébastien Masson takes us behind the scenes of his role at TOOGO and shares his vision of AI: a technology that should stay in the background, to support emotion — not replace it.
We interviewed three developers from our team in La Paz about AI in their daily work. Three voices, one conclusion: AI speeds things up, brings order and opens up perspectives — but it doesn't replace the developer's critical eye.
