Toogo
Travel & Tech & Us

The tech magazine dedicated to tourism professionals.

Technology, travel — and above all the people who bring them to life. Portraits, field stories, ideas and developments. True stories, to inspire and support our sector.

21 articles
FEATURED · Our product · Vol. II — 2026 · EN

Toogo, post-March 2026: a conversation with Claude about the future of the DMC

After Claude Code, there's a before and an after March 2026. Fabrice Pawlak lays out Toogo's roadmap — keep the database, rebuild the rest, augment DMCs with AI — in a candid conversation with Raimundo, Toogonet's internal AI.

April 24, 2026 · 20 minRead the article
Our product · Vol. II — 2026 · EN

From DMC User to Toogo Team Member

A conversation with Héloïse on the Toogo features that have transformed DMC operations since 2023 — Raymundo, autofill translations and reusable trip-builder modules.

May 15, 2026 · 4 min
The team & us · Vol. II — 2026 · EN

Toogo: Because Nothing Replaces Human Expertise

Since she started doing demo after demo, Lucie Gosnet has been reflecting on what Toogo truly represents. Beyond features: why, in the age of AI, nothing replaces the human at the heart of the DMC profession.

May 13, 2026 · 6 min
Community · Vol. II — 2026 · EN

Once Upon a Trip — Traveling, but not the usual way

Meet Once Upon a Trip, an Auckland-based DMC crafting soulful, tailor-made journeys across New Zealand — from the overlooked Manawatu to wild Stewart Island and Blue Duck Station. Plus how Max Kubiak's team has used Toogo daily for nearly 15 years.

May 13, 2026 · 12 min
The team & us · Vol. II — 2026 · EN

Tourism and AI: adapting without losing what truly matters

An interview with Mickaël Rimbault, founder and CEO of Nortrip, an agency specialized in tailor-made trips to the Nordic countries. Thirty years after the Internet, AI is once again transforming the profession — but for him, people must remain at the heart of the strategy.

May 13, 2026 · 5 min
The team & us · Vol. I — 2025 · EN

Tools don't make the artist… but here are my 3 essentials

Tools don't make the artist. Sébastien Masson opens up the behind-the-scenes of his creative routine and shares his top 3 — ChatGPT, Final Cut, Keynote — the apps that inspire him and give him a boost.

September 18, 2025 · 3 min
Community · Vol. I — 2025 · EN

Interview with José Uscátegui, Phoenix Travel Group (Colombia)

Between doubt and renewed trust: José Uscátegui (Phoenix Travel Group, Colombia) recounts his 4 months with a competitor — and why he came back. "A complex hotel loaded in 5 to 10 minutes, versus 1.5 hours elsewhere."

September 18, 2025 · 3 min
Community · Vol. I — 2025 · EN

Interview with Stan, founder of Pura Vida Cabo Verde

For three years, Stan Brun has been running his inbound agency in Cape Verde with TOOGO. A candid testimonial: demanding at first, but a true backbone — "30% more productivity, and I'm already an ambassador."

September 18, 2025 · 3 min
The team & us · Vol. I — 2025 · EN

Evolution: the challenge of change and adaptation

In a small office in La Paz, an idealistic conversation turned into TOOGO. From the monolithic server to the cloud, and now to AI: the story of a team that made adaptability its motto.

September 18, 2025 · 5 min
In the field · Vol. I — 2025 · EN

The hidden side of digital transformation

A high-performing piece of software is worth nothing if people don't know how to use it. Agathe Guy — 25 years in the field, TOOGO rollouts from Brazil to India — shares her tips to make software adoption succeed, and last.

September 18, 2025 · 7 min
The team & us · Vol. I — 2025 · EN

Field notes

At TOOGO, we don't make much noise. Lucie Gosnet — who ran a DMC before joining — on why a software born from the field, built around the human factor, still makes all the difference.

September 18, 2025 · 4 min
Trade & travel · Vol. I — 2025 · EN

The future of DMCs: Where AI meets the human touch

Earlier this year, in-depth audits with our clients revealed an industry at a tipping point. AI is reshaping operations, marketing and the very essence of bespoke travel — yet the human touch remains irreplaceable.

September 18, 2025 · 6 min
In the field · Vol. I — 2025 · EN

Taking the time to implement right, the secret to going fast

Implementing is like preparing for a long trip: you can pack your bag in a rush, or take the time to set off well. Héloïse Brut details the TOOGO method to implement right — and therefore, to go fast.

September 18, 2025 · 6 min
Community · Vol. I — 2025 · EN

Interview with Céline, Toogonet ambassador

From the cassette generation to juggling Zapier, Notion and ChatGPT: Céline Fortin, Toogonet ambassador and former Tour Leader, on her leap into tech — and why the human factor still wins.

September 18, 2025 · 6 min
Our product · Vol. I — 2025 · EN

15+ years of field experience & tech expertise serving a community of DMCs

Between startups, giants buying everything up and AI shaking up the rules, what sets lasting software apart from a mere marketing promise? Since 2009, TOOGO has answered from the field: born among DMCs, for DMCs.

September 18, 2025 · 8 min
The team & us · Vol. I — 2025 · EN

Ligo's tools: master of organisation & tech

Notion, Atext, Thunderbird, a headset and a keyboard that change your life: Pierre Ligonie shares the organisation and tech tools we swap internally at TOOGO. His 2025 finds, unfiltered.

September 18, 2025 · 7 min
The team & us · Vol. I — 2025 · EN

Technology is only worth it if it serves People

Sébastien Masson takes us behind the scenes of his role at TOOGO and shares his vision of AI: a technology that should stay in the background, to support emotion — not replace it.

September 18, 2025 · 1 min
Our product · Vol. I — 2025 · EN

TOOGO, not Toogonet

Toogonet or TOOGO? Same company, two names. A quick word on who we really are — the legal name, and the software you actually work with.

September 18, 2025 · 2 min
The team & us · Vol. I — 2025 · EN

Three takes on AI, from inside the dev team

We interviewed three developers from our team in La Paz about AI in their daily work. Three voices, one conclusion: AI speeds things up, brings order and opens up perspectives — but it doesn't replace the developer's critical eye.

September 18, 2025 · 4 min
Our product · Vol. I — 2025 · EN

But who is Raymundo, anyway? Why Raymundo?

Nestled in the orange chat bubble on every TOOGO page, Raymundo is the assistant that guides you through the platform — instant, simple, always there. Meet the new face of our customer support.

September 18, 2025 · 2 min
Trade & travel · Vol. I — 2025 · EN

Travel & AI & Us…

In Chinese, "crisis" juxtaposes two characters: danger and opportunity. The story of a reckoning — how TOOGO turned AI into a fresh start.

September 15, 2025 · 10 min
Explore the sections
Our productNews, features and vision of the TOOGO software for DMCs and travel agencies.
The team & usBehind the scenes at TOOGO: portraits, journeys and ways of working of the people who build the software.
CommunityOur users, their feedback and the life of the TOOGO community.
In the fieldImplementation, training and support: getting started and progressing with TOOGO, without friction.
Trade & travelAnalyses, trends and reflections on the DMC trade, inbound travel and tech serving agencies.