The tech magazine dedicated to tourism professionals .

April 24, 2026 · 20 minRead the article

Toogo, post-March 2026: a conversation with Claude about the future of the DMC

After Claude Code, there's a before and an after March 2026. Fabrice Pawlak lays out Toogo's roadmap — keep the database, rebuild the rest, augment DMCs with AI — in a candid conversation with Raimundo, Toogonet's internal AI.

Craft & TravelNew

No, AI will not replace DMCs — here's why

AI is changing how DMCs work, but it does not replace their profession. A sales director and former DMC manager on what the machine will never reproduce.

October 23, 2026 · 5 min

In the fieldNew

September 29, 2026 · 3 min

New tool implementation: advice from Agathe, TOOGO expert

Rolling out a new tool isn't magic. Agathe Guy shares why tech is nothing without people, and the 5 reflexes to help your teams get the most out of it.

Our productNew

September 29, 2026 · 6 min

Behind the scenes of CRM2 - two views, one build

Two TOOGO engineers, Juan and Alice, share the behind-the-scenes of CRM2 — the first stone of toogo2: prototypes, doubts, nights with Claude, and a path toward software you can talk to.

September 29, 2026 · 5 min

Ten voices, one tool: ten DMCs on TOOGO, unfiltered

Ten DMCs using TOOGO — from the very first days of implementation to fifteen years of use — share their unfiltered take: enthusiasm, watch-outs, and what really makes the difference.

September 29, 2026 · 2 min

Navigate the Extraordinary

A T-shirt, a map and seven landmark words: the story of what TOOGO wants to be. Navigating change without losing our essence.

September 28, 2026 · 2 min

2026, Year One: Toogo Gets a New Look

New logo, new identity, new website and a magazine space: Toogo begins its Year One. Changing our skin, without changing our nature.

September 28, 2026 · 5 min

Inside the machine - Technical direction

Ivan Collazos, Toogo's tech lead, speaks openly about building Toogo 2: AI as an ally, solidity before speed, and terrain rougher than expected.

September 28, 2026 · 9 min

From Toogo 2 (version 2) to Toogo 3 (version 3): where we stand

No storytelling, just facts: where Toogo stands a year on. Toogo 2 is here, Toogo 3 is coming - software that gradually becomes a working agent.

September 26, 2026 · 6 min

From La Paz to the new CRM: Alice’s fresh eye, a TOOGO engineer

An engineer on TOOGO's dev team, based in La Paz, Alice talks about AI in her daily work, the feature she's most proud of, and building the new CRM.

September 26, 2026 · 6 min

Philippe: at the very start of an Immersion Australe

A brand-new agency, a TOOGO rollout just getting started: the story of a very first chapter — that of Philippe, founder of Immersion Australe on Réunion Island.

September 26, 2026 · 6 min

Marjorie: Sri Lanka, differently

Thirteen years ago, Marjorie settled in Sri Lanka. With Chamika, she co-founded Atypique — an agency built on lived travel rather than passive tourism. She shares her view of her adopted country and her work as a DMC.

September 25, 2026 · 5 min

Laura Mauro: every step leads back home

A dancer at heart, she explored dance floors across the world before finding her own rhythm — the relentless beat of a DMC running at full tilt.

September 25, 2026 · 7 min

Nathalie: twenty years of escape(s) in Thailand

Founder and director of Thaïlande Évasion, she pairs on-the-ground experience with tailor-made travel. A trust she has just extended to TOOGO, currently being implemented in her agency.

In the field

TOOGO at France By locals: Dashboard, Sustainable Score and KPIs serving values

How France By locals makes TOOGO its own day to day: an in-house Sustainable Score for CSR, KPIs that translate the agency's values, and the Dashboard as a management tool. Feedback from a DMC that has used it since 2018.

August 31, 2026 · 8 min

Craft & TravelSeries 2/2

An invitation to slow down, listen & reconnect: according to Simon Hardy

Beyond the business owner, a through-line: his bond with the living world. Simon Hardy shares his recommendation of Rone's documentary “The Whale and the Musician”, and an invitation to slow down, listen and reconnect.

August 31, 2026 · 5 min

CommunitySeries 1/2

Simon Hardy: from the field to France By locals, a journey of encounters and transmission

Founder of France By locals and a TOOGO user since 2017, Simon Hardy looks back on a path shaped by the field: Brittany, Laos by motorbike, the castles of Gondar in Ethiopia, then Provence and the founding of his agency.

August 31, 2026 · 9 min

Bruno, DMC: “creativity makes you dream, rigour keeps you standing”

“In our trade, creativity makes you dream, but rigour keeps you standing.” Bruno, who runs Shak'Heart Events and R-Evolution (Colombia, Cuba), talks about the field, his tribe of a team and his encounter with TOOGO.

August 12, 2026 · 5 min

Shak'Heart: stirring hearts, from Bogotá to Havana

A French company with two local teams in Bogotá and Havana. A portrait of Shak'Heart Travel & Events, and an honest look at two destinations — Colombia and Cuba — too often reduced to clichés.

August 12, 2026 · 9 min

The Travel Guide App: Travel journal & Roadbook putting the traveller back at the heart of the trip

From Teotihuacán to Seville, travel lives in precise sensations. TOOGO's Travel Guide App puts the traveller — their notes, their voice, their photos — back at the heart of the experience. By Lucie Gosnet.

August 12, 2026 · 7 min

Chaska Tours: tailor-made Colombia, with David Roa

My name is David Roa, and I am the Product Manager at Chaska Tours, a Colombian DMC specializing in custom trips throughout Colombia, with a focus on nature, culture, local experiences, and tailor-made itineraries. We have over 20 years of experience designing and operating tours throughout the country for international travelers, primarily from Europe and North America, with a strong presence in German-speaking markets.

June 30, 2026 · 5

The team & usSeries 2/2

A numerology HR audit: the TOOGO team energy map

What if the universe took part in the recruitment? A small (entirely unscientific) audit of the numerology energies that make the TOOGO team tick — with a portrait of everyone.

June 30, 2026 · 8 min

The team & usSeries 1/2

Numerology: what if we looked at the team differently?

Numerology doesn't decide our lives. But it's another way of looking at personalities, strengths and ways of operating. The start of a little series by Lucie.

June 29, 2026 · 4 min

From DMC User to TOOGO Team Member

A conversation with Héloïse on the TOOGO features that have transformed DMC operations since 2023 — Raimundo, autofill translations and reusable trip-builder modules.

May 15, 2026 · 4 min

Toogo: Because Nothing Replaces Human Expertise

Since she started doing demo after demo, Lucie Gosnet has been reflecting on what Toogo truly represents. Beyond features: why, in the age of AI, nothing replaces the human at the heart of the DMC profession.

May 13, 2026 · 6 min

Once Upon a Trip — Traveling, but not the usual way

Meet Once Upon a Trip, an Auckland-based DMC crafting soulful, tailor-made journeys across New Zealand — from the overlooked Manawatu to wild Stewart Island and Blue Duck Station. Plus how Max Kubiak's team has used Toogo daily for nearly 15 years.

May 13, 2026 · 12 min

Tourism and AI: adapting without losing what truly matters

An interview with Mickaël Rimbault, founder and CEO of Nortrip, an agency specialized in tailor-made trips to the Nordic countries. Thirty years after the Internet, AI is once again transforming the profession — but for him, people must remain at the heart of the strategy.

May 13, 2026 · 5 min

Mayan Touring: Mexico is a destination you live

Karina Rodríguez, Sales Manager at Mayan Touring (Tuxtla Gutiérrez, Chiapas), opens the doors of south-eastern Mexico: its must-see destinations, its traditions, and how TOOGO transformed the way they quote.

May 12, 2026 · 8 min

September 18, 2025 · 3 min

Tools don't make the artist… but here are my 3 essentials

Tools don't make the artist. Sébastien Masson opens up the behind-the-scenes of his creative routine and shares his top 3 — ChatGPT, Final Cut, Keynote — the apps that inspire him and give him a boost.

September 18, 2025 · 3 min

Interview with José Uscátegui, Phoenix Travel Group (Colombia)

Between doubt and renewed trust: José Uscátegui (Phoenix Travel Group, Colombia) recounts his 4 months with a competitor — and why he came back. "A complex hotel loaded in 5 to 10 minutes, versus 1.5 hours elsewhere."

September 18, 2025 · 3 min

Interview with Stan, founder of Pura Vida Cabo Verde

For three years, Stan Brun has been running his inbound agency in Cape Verde with TOOGO. A candid testimonial: demanding at first, but a true backbone — "30% more productivity, and I'm already an ambassador."

September 18, 2025 · 5 min

Evolution: the challenge of change and adaptation

In a small office in La Paz, an idealistic conversation turned into TOOGO. From the monolithic server to the cloud, and now to AI: the story of a team that made adaptability its motto.

In the field

September 18, 2025 · 7 min

The hidden side of digital transformation

A high-performing piece of software is worth nothing if people don't know how to use it. Agathe Guy — 25 years in the field, TOOGO rollouts from Brazil to India — shares her tips to make software adoption succeed, and last.

September 18, 2025 · 4 min

Field notes

At TOOGO, we don't make much noise. Lucie Gosnet — who ran a DMC before joining — on why a software born from the field, built around the human factor, still makes all the difference.

Craft & Travel

September 18, 2025 · 6 min

The future of DMCs: Where AI meets the human touch

Earlier this year, in-depth audits with our clients revealed an industry at a tipping point. AI is reshaping operations, marketing and the very essence of bespoke travel — yet the human touch remains irreplaceable.

In the field

September 18, 2025 · 6 min

Taking the time to implement right, the secret to going fast

Implementing is like preparing for a long trip: you can pack your bag in a rush, or take the time to set off well. Héloïse Brut details the TOOGO method to implement right — and therefore, to go fast.

September 18, 2025 · 6 min

Interview with Céline, Toogonet ambassador

From the cassette generation to juggling Zapier, Notion and ChatGPT: Céline Fortin, Toogonet ambassador and former Tour Leader, on her leap into tech — and why the human factor still wins.

September 18, 2025 · 8 min

15+ years of field experience & tech expertise serving a community of DMCs

Between startups, giants buying everything up and AI shaking up the rules, what sets lasting software apart from a mere marketing promise? Since 2009, TOOGO has answered from the field: born among DMCs, for DMCs.

September 18, 2025 · 7 min

Ligo's tools: master of organisation & tech

Notion, Atext, Thunderbird, a headset and a keyboard that change your life: Pierre Ligonie shares the organisation and tech tools we swap internally at TOOGO. His 2025 finds, unfiltered.

September 18, 2025 · 1 min

Technology is only worth it if it serves People

Sébastien Masson takes us behind the scenes of his role at TOOGO and shares his vision of AI: a technology that should stay in the background, to support emotion — not replace it.

September 18, 2025 · 2 min

TOOGO, not Toogonet

Toogonet or TOOGO? Same company, two names. A quick word on who we really are — the legal name, and the software you actually work with.

September 18, 2025 · 4 min

Three takes on AI, from inside the dev team

We interviewed three developers from our team in La Paz about AI in their daily work. Three voices, one conclusion: AI speeds things up, brings order and opens up perspectives — but it doesn't replace the developer's critical eye.

September 18, 2025 · 2 min

Who is our AI assistant Raimundo?

Nestled in the orange chat bubble on every TOOGO page, Raimundo is the assistant that guides you through the platform — instant, simple, always there. Meet the new face of our customer support.

Craft & Travel