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CommunityVol. II — 2026EN

Hidalgo Tours: from the Salar de Uyuni to the world, now with TOOGO

Born from a family's dream, Hidalgo Tours has spent decades showing Bolivia to the world. Now it takes the step with TOOGO: to grow without losing its essence.

Team TOOGONovember 12, 20263 min read

How would you define Hidalgo Tours in a few words?

We are a Bolivian company born from a family's dream and a passion for showing Bolivia to the world. For decades, we have been creating experiences that connect travellers with our culture, our landscapes and our people.

The Hidalgo Tours team and travellers gathered on the Salar de Uyuni.
A Hidalgo Tours team member between two 4x4s on the Salar de Uyuni.

Which experience or place best represents the way you reveal Bolivia?

The Salar de Uyuni represents our essence very well. Not only because it is one of the most extraordinary places in Bolivia, but because we want every traveller to discover it in an authentic, close and memorable way, connecting with the destination and with everything that lies behind it.

Silhouettes of travellers on the mirror-like Salar de Uyuni.
A Hidalgo Tours 4x4 at sunset on the Salar de Uyuni.
A gourmet spread set up facing the sunset on the salt flat.

Why did you decide to take the step with TOOGO? What convinced you?

Because we felt it was time to pair our experience with a technological evolution. We were looking for a tool that would let us organise and simplify our operation, but also grow without losing the closeness and the service that have always defined us. In TOOGO we found that vision.

Hidalgo Tours' fleet of 4x4s lined up on the Salar de Uyuni.

What do you expect TOOGO to bring or change in your day-to-day?

We hope to gain agility, organisation and efficiency, connecting our processes better and making our teams' work easier. We want to spend less time on operational tasks and more time on what truly matters: creating great experiences for our travellers.

A curated lounge set up in the middle of the Salar de Uyuni.
Travellers share a convivial moment under umbrellas, on the salt flat.

If you had to explain in one sentence why you trusted TOOGO, what would you say?

We trust TOOGO because we want technology to help us grow, without losing the essence that brought us here.
Silhouettes of travellers at sunset on the Salar de Uyuni.

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