2026, Year One: Toogo Gets a New Look

New logo, new visuals, a rounder identity, more orange, more us. Nothing trivial about it: 2026 is a Year One, and at Toogo, we decided to take that literally.

Changing your skin isn't changing your nature. It's a bit like those long roads that transform us step after step, without ever taking us away from who we truly are: we move forward, we shed, we grow - like a traveller who always comes back changed. Our community evolves, moves, reinvents itself: so we evolve with it.

In numerology, a Year One marks the start of a nine-year cycle. It's the year you plant the seeds of what will grow next, the pioneer's energy that makes you want to set off without looking back too much. And the funny thing is that 2026 is a Year One for everyone: 2+0+2+6 = 10, which reduces to 1. A calendar coincidence that lands rather well for a team living its own Year One too.

The logo changed, the colours too, but the spirit stays the same: that of a team that keeps smiling, even behind the screen (we even have the photo to prove it). We wanted visuals that look more like us: more fun, more alive, true to what we really are day to day. A project led by Kea Pawlak, our head of design, surrounded by the whole team.

This Year One, we also want to live it differently on social media. Less silence, more presence: we're going to talk about our community, put it in the spotlight, show the behind-the-scenes and stay transparent about what we do. In short, speak to you from the field, plain and simple.

And on our new website, we went further: we launched Travel&Tech&Us, our magazine space dedicated to tourism professionals. Portraits, feedback, ideas, industry shifts: true stories, about the people who bring travel to life. Another way for us to shine a light on our community.

So, what do you think of our new logo? Are you following us on social media?